Strategy Support
This might be a small one day project, a strategy planning project with Directors or a regular "intravenous dose" of sensible thinking designed to improve the bottom line performance of your business. 		 
 

Do you need The Marketing Group?

To download this questionnaire and print it off - click here

Differentiation

Can you name at least three things that set you apart from the competition? Yes No
Do you have a plan to develop differentiating strategies for your business? Yes No
When you speak to a potential new customer, do you use words that set you apart from the rest and immediately capture the customer's attention? Yes No

Selling Skills

Do you communicate the benefits of your product or service in all of your promotional literature, websites, letters etc? Yes No
Do your key team members spend at least 25 hours a year learning leading edge sales skills? Yes No
Do you have an effective lead generation process in place? Yes No
Does your sales team always achieve target? Yes No

Sales and Marketing Tactics

Have you tested Telemarketing to attract new customers? Yes No
Have you tested Direct Mail to attract new customers? Yes No
Have you tested PR to attract new customers? Yes No
Are your advertisements powerful direct response advertisements that compel the reader to contact you? Yes No
Do you advertise in certain publications just because your competitors do? Yes No
Have you tested pay per click search engine advertising? Yes No
Have you tested Internet Advertising? Yes No
Do you send regular email communications to your customers and prospective customers? Yes No
Do you have ongoing communication with qualified leads consisting of phone calls, letters and emails? Yes No
Do you obtain and use testimonials from your best customers? Yes No
Do you have a referral system in place that generates NEW business? Yes No

Customer Service

Do you take amazing care of your current customers? Yes No
Do you communicate by mail, email and telephone on a frequent basis to your current customers to ensure they know what you have to offer? Yes No
Do your current customers "love" you? Yes No
 
If you have ticked less than 4 of the shaded boxes we suspect you are doing rather well, if you have ticked more than 4 shaded boxes you might find it useful to have a discussion, if you have ticked 10 or more of the shaded boxes we suspect that we should talk urgently!
 
Whatever your score we might be able to make a dramatic impact on your business!
 
Just give me a call to discuss the possibilities - Graham Phillips 07831 425549
 
The Marketing Group, Enterprise Centre Lea Hall, Wimboldsley, Cheshire, UK, CW10 0LL
Tel: (UK) 07831 425549
Email: graham@marketinggroup.co.uk